Social Media Marketing Benefits-Free-Samples for Students

Question: Evaluate the Effectiveness and your usefulness of the Learning Experience. Answer: Social media is believed to provide competitive advantage and a dynamic space in the business where more customers can be targeted for attaining business profitability (Arca 2012). Companies also incorporate social media for performing business functions that provides flexibility in business approaches. This topic attracts my attention more as people usually use social media for personal communication but businesspeople also utilizes this medium for more brand exposure, brand equity and direct feedback from the customers. Though there are many types of social media platform like Facebook, LinkedIn, Google+, Twitter, Pinterest, Flickr and Vimeo, I have selected only Facebook as my subject of research. I have found that Facebook also drives the customer engagement first; clear representation of the product portfolio, better communication with the clients that drives the customer loyalty and easy sharing of posts and video regarding the products also helps them to get knowledgeable abou t their business initiatives. All these factors drive the profitability of an organization as transparency is maintained very easily between the organization and employee. I have learned many things and also value this research experience as I came to know the business utilization of social media for attaining customer base. Apart from the knowledge regarding the research topic, I have learned about the process through which I can accomplish any other research. I have learned about the process required to conduct a research, collect the data for research and analyze the same for obtaining the desired outcome. Experience in the learning process I have learned to develop a literature review on a research topic, where I have compared the work of other research scholars on social media. This has helped me to understand the different research perspective of these scholars, which on the other hand develop my knowledge in wider direction. I will help apply this knowledge to Assess whether or not an organization effectively utilizes the social media for their business benefits. I believe that in future I can recommend by managing authorities regarding the beneficial utilization of Facebook. I have researched about Facebook and have found that the popularity of Facebook increased when it made a concerted effort to transition from desktop to mobile. Moreover, research also shows that peoples top choice for customer care is through the social media, which is followed by website, or live chat, e-mail, toll free number and customer care centre in physical stores (see Appendix, Figure 1). I have read about the benefits of social media concerning business for accomplishing the literature review. I have found that not only the younger millennial are associated with the use of social media but number of older millennial are also increasing day by day. One of the reasons for greater utilization of the social media especially the Facebook is its ability to personalize the message (Caruso 2016). The literature also allows me to obtain the knowledge that active organizations like fast food restaurants like Mac Donald Hundry Jack can upload their live video and images regarding their business approaches. In recent times, other social media can also get accessed through Facebook and this can be witnessed through ability of managing Instagram via the Facebook Inbox (Kaur 2016). However, my research topic also focuses on the negative issues in business caused by the using of social media. These issues are time intensiveness, trust, privacy and security issue, negative feedbacks, and the propagation of User-Generated Content (UGC) (Kim and Eunju Ko 2012). I have also learned that since, the impact of social media can be seen in real-time, any negative comments can diminishes the brand reputation among the community irrespective of the genuineness of the users comments. In order to complete my research; I have developed a hypothesis that is usage of Facebook for business is significantly related to the restaurant business growth. I have read other research papers on research methodology and have selected the most appropriate research techniques through which desired research result could be obtained. In this research I have also formulated primary questions that is major impacts of using social sites (Facebook) for social marketing on internal and external publics and the food business. The secondary research questions are Effects of using Facebook on the net sales of the food business and critical parameters and suggestion that would be taken into account while using Facebook for marketing especially for food business. I have selected descriptive research as I am presenting the impact of Facebook on the organizational performance of fast food restaurants by taking accurate information. The business research methods have helped me to evaluate the ob tained research data quantitatively. I have read that research data can be analysed through qualitative data analysis and quantitative data analysis. Though qualitative analysis helps to gain the result and scenario of the previously done research but suffered from inaccuracy. On the other hand quantitative data analysis presents the situation of the selected organization accurately through the opinion given by the research respondents. I do not only selected the employee or the customers as the respondents but I have selected customers, employees and managers so that through research question I can obtain specific research result that shows that Facebook has actually impacted positively in the business growth of McDonalds Hungry Jack. Usefulness of theresearch in learning process I have compared three journal articles that is also supported by other research works and highlighted the potential advantages and disadvantages of social media especially Facebook in a growth of a business. Some of the gaps that was found in these research are the actual cause behind unsatisfactory comments not always clear as users only depicts their initial feelings (Kwok and Yu 2013). Moreover, the health impact on the users is also not included in any of these researches. Moreover, the right way of utilizing the social media is also not discussed by any of these research scholars. All these gaps will be addressed in this research through the formulated research questions so that my research can provide a different perspective regarding the use of social media in the business growth. This knowledge made me learn about other details like how businesspeople of other organization uses the social media and I have found that in recent times, consumers learn about products on Pinterest , Facebook and Instagram. Even these products are sold to on Facebook and Twitter. Another important issue that I have found during the research is that social media provide ease in communication but incorporation of this strategy ignores the employee training in proper using of Facebook or other social media. Application of this learning in future I can say that all the work is preceded systematically. The first assignment is to formulate a literature review that compares some of the research work on the topic that is advantages and disadvantages of social media in business growth especially in fast food restaurants like McDonalds. I have learned to compare the arguments illustrated in the research work of other scholars. This will help me in future to finding out gaps in between two or more research works that is based on similar topic. However, I have utilized this knowledge in finding appropriate gaps that on the other hand help me to develop the appropriate primary and secondary research questions. I have also planned for a timeframe to complete the accurate research. All these knowledge and information will help me to conduct research on other topic in my academic journey accurately and efficiently. Reference List Arca, C 2012, 'Social Media Marketing benefits for businesses', Why and how should every business create and develop its Social Media Sites?, p. 89. Caruso, F 2016, 'Advantages and disadvantages of Social Media Marketing for Restaurants', Home Digital Marketing Advantages and disadvantages of Social Media Marketing for Restaurants, 6 october 2016 Kaur, Gurpreet 2016, 'Social Media Marketing', Asian Journal of Multidisciplinary Studies, vol no. 7 , p. 4. Kim, Angella J., and Eunju Ko. 2012, 'Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand', ournal of Business Research, vol 65, no. 10, pp. 1480-1486 Kwok, L. and Yu, B., 2013, 'Spreading social media messages on Facebook: An analysis of restaurant business-to-consumer communications.', Cornell Hospitality Quarterly, vol 54(1), , pp. 84-94 Leung, X.Y., Bai, B. and Stahura, K.A., 2015. The marketing effectiveness of social media in the hotel industry: A comparison of Facebook and Twitter.Journal of Hospitality Tourism Research,39(2), pp.147-169. Ashley, C. and Tuten, T., 2015. 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